Missouri’s cannabis sales hit an impressive $102.9 million in February, according to figures released by the state’s Department of Health and Senior Services. Nearly $72 million of sales were made in the recreational market, while medical sales contributed roughly $31 million. Missouri’s 195 legal dispensaries made over $12 million in just a few hours on Feb. 3, the day when recreational cannabis became available, three days earlier than originally planned. Throughout February, consumer enthusiasm remained strong, resulting in average sales of approximately $4 million per day. The State’s infrastructure of medical facilities and experiences of nearly two dozen other adult-use states further contributed to February’s better-than-expected sales numbers. Additionally, Missouri’s ‘opt out’ solution, which requires local voters to formally reject cannabis sales, has allowed for most cities to be included in the fold, offering people across the state, as well as neighboring Kentucky, Tennessee, Arkansas, and Kansas, nearby access to legal cannabis. The state’s previous high for monthly marijuana sales was in Dec. 2022 when the medical-only industry topped $40 million for the first time. Last year, Missouri averaged approximately $33 million in monthly sales revenue from medical sales.