Twitter, the social media company, announced on Tuesday that licensed cannabis brands can now market themselves on their platform effective immediately. To incentivize new ad buyers, Twitter is also offering financial incentives that will match up to $250,000 before March 31.
AdCann reports that over the last year, there were more than 20 million cannabis-related tweets, surpassing the amount of tweets about coffee, golf, and the NHL. This announcement comes shortly after CEO Elon Musk tweeted “420” on February 4.
Twitter has outlined a few restrictions for cannabis advertisers to follow, including being licensed by the appropriate authorities, only targeting jurisdictions in which they are licensed to promote their products or services online, and not promoting or offering the sale of cannabis. Advertisers are also responsible for complying with all applicable laws, rules, regulations, and advertising guidelines, and they may not target customers under the age of 21.
Cannabis-related products and services, including delivery services, labs, events, and more, are now permitted to be promoted on Twitter. Rosie Mattio, CEO of cannabis marketing firm Mattio Communications, has expressed her excitement and willingness to help Twitter with the transition.
With this announcement, Twitter has become the most 420-friendly social media platform compared to its competitors like TikTok and Meta (Facebook, Instagram) who have harshly censored cannabis posts and flatly forbid advertising.
