Will Perry, co-owner of Magic Hour Cannabis, is a self-proclaimed “cannapreneur” from the Bronx, New York. He was first piqued by cannabis when he smelled it in his house as a teenager and later when he listened to Wiz Khalifa’s mixtape “How Fly.” Perry is a firm believer that growing cannabis is not just for a specific demographic, and he aims to use his Portland-based grow and lifestyle brand to help bridge the gap between weed and culture. Magic Hour specializes in producing pesticide-free, organic top-shelf cannabis flowers with rich terpene profiles. Through social media, Perry emphasizes that cannabis is more than just getting high; it’s a plant that evokes creativity, positivity, and tranquility.